INTRODUCING AURA
AURA is a physical interaction layer for digital services
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AURA Devices are low-power, customisable products that can detect physical interaction between people and spaces, places and other people.
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AURA Cloud processes real-time interaction data (location, proximity, event engagement) to personalise and enhance experiences for users and operators.
Conferences & Trade Shows – Smart Networking & Engagement
Enable real time interactions. Swap digital cards, unlock content, and engage with booths through proximity.
Immersive Experiences – Interactive & Responsive Environments
Trigger visuals, lighting, or sound based on movement. Create evolving, personalized experiences in museums and immersive spaces.
Use Cases
Live Entertainment – Enhancing the Narrative
At concerts, festivals, and shows, Aura T1 tags enable real time interaction. Trigger audio, send messages, and sync with the story—making every attendee part of the experience.
Brand Activations – Personalized & Reactive Installations
Trigger content, reveal products, and unlock rewards through customer engagement. Add gamification and personal connection to campaigns.
OUR VISION
we envision a world where technology enhances human connection rather than replacing it
We believe that live experiences should be more interactive, immersive, and memorable. By seamlessly blending the physical and digital, we empower fans, brands, and artists to create meaningful connections that last beyond a single event. Our mission is to revolutionise audience engagement through sustainable innovation, smart interactions, and a platform that transforms passive spectators into active participants.
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Our Connected Products
AURA T1 - Smart Tag
The Aura experience is powered by the T1 Smart Tag — a compact device worn on a lanyard, clipped to clothing, or kept in a pocket.
Each tag has a unique ID linked to a visitor's profile, storing preferences and contact info.
It detects nearby Aura devices and sends real-time interaction data to gateways, creating live, personalized experiences based on movement and proximity.
AURA G1 - Celular Gateway
The G1 Gateway captures interaction data and sends it to the Aura Cloud via cellular, Wi-Fi, or Ethernet.
Once in the cloud, the data is processed and made available through a REST API, enabling real-time content, crowd engagement, and audience insights.
AURA B1 - USB Basestation
The USB Gateway detects nearby Aura Smart Tags, measures proximity, and sends the data via a serial connection.
It’s ideal for integrating Aura into digital experiences—personalizing content, enabling intimate interactions, and logging visitor engagement for real-time insights.